Marketing Bootcamp

This course is THE course for any student who is interested in starting their own online business. In this course students will learn how to create a campaign to market products in any industry of their choosing. In this marketing bootcamp, students will cover all of the core concepts of marketing. Students will begin with researching the target market and their purchasing behavior to determine the best channel(s) to market. Then, the course will move to the creative process/ideation, to bring the best design for the proper distribution channel. Next, students will produce personalized marketing materials using Adobe InDesign and variable data/personalization campaigns. In this course we will also review the creation of consumer personas, determination of Total Available Market (TAM) size, and target analytics will be learned.

 
Students studying

Learning Outcomes in this course

  • Bring an online business idea to life by analyzing the target market's needs and wants

  • Learn about creative materials that can be used to capitalize on various distribution channels for a product's target market

  • Gain exposure to important branding guidelines for a variety of materials one can use to market their products

  • Learn how to evaluate various marketing designs to create cost-effective advertising to get your product to the market

 
 

When

Session Two
July 14 - July 26, 2024

Tuition

On-Campus Residential
$5,298 USD

 

Proposed Activities

TBD

 

Instructor

Dina Vees, Associate Professor Cal Poly SLO

Dina Vees

Dina Vees earned her Bachelor of Science in Graphic Communication from Carroll University and a Master of Fine Arts in Media Design from Full Sail University. Her teaching and research interests are Prepress, workflow automation, variable data, marketing, and HTML/CSS/JavaScript. Dina has been involved with FTA's FIRST 7.0 Leadership Committee, FTA's Women of Flexo, and has served as the advisor for Cal Poly's Phoenix Challenge Collegiate Competiton. She spent many years in the integrated marketing communication profession prior to teaching. She currently teaches Orientation to Graphic Communication, Consumer Packaging, and Applied Graphic Communication Practices.

 

Summer Springboard @ Cal Poly is a partnership between The Cal Poly Extended, Professional & Continuing Education and Summer Springboard (SSB), a leader in pre-college summer programs for teens. The purpose of the program is to expose students to Cal Poly’s Learn by Doing philosophy and to allow high school students to experience living on the campus of Cal Poly.