Visual Culture & Communication

As the researcher and scholar Mark Rawlinson puts it: "Visual culture - art, advertising, architecture, cinema, television, cartography, video, the internet, and images of science - has shaped American national identity more than that of any other country."

This course will explore the power of visual communication in today’s society while teaching students to wield that power in creative and effective ways. After reviewing the basic principles of visual communication and graphic design, students will apply them to an assortment of visuals that they create – from logos to web graphics to artificial-intelligence-generated artwork. Visual communication is a life skill!

 
Person with phone in hand

Learning Outcomes in this course

  • Basic principles of graphic design.

  • Basic application of graphic design principles.

  • Hands-on knowledge of visual communication software.

  • How to discern good design from poor design.

  • The physiology of how we see and perceive visual information.

 
 

When

Session Two
July 14 - July 26, 2024

Tuition

On-Campus Residential
$5,298 USD

 

Proposed Activities

TBD

 

Instructor

Dr. Brady Teufel, Professor Cal Poly SLO

Brady Teufel teaches courses in multimedia journalism and is the adviser for mustangnews.net, the award-winning student media portal at Cal Poly. Teufel's work experience includes stints as a reporter, photojournalist, graphic designer, web designer, and social media consultant. His teaching interests span from writing and photography to coding and VR. Along with a love for words and pictures, Teufel enjoys traveling and is a dual citizen of New Zealand and the U.S. as well as a San Luis Obispo native.

 

Summer Springboard @ Cal Poly is a partnership between The Cal Poly Extended, Professional & Continuing Education and Summer Springboard (SSB), a leader in pre-college summer programs for teens. The purpose of the program is to expose students to Cal Poly’s Learn by Doing philosophy and to allow high school students to experience living on the campus of Cal Poly.